It says right on the bag best roasted medium to dark and I bought the light roast. I prefer light roasts. I don't like the extra carbon notes of darker coffees but I still want my coffee to be complex. I'm not opposed to smooth coffee or bright coffee. This one has a lot of character. Not weird like some Ethiopian coffee but sweet and caramally. I take whole milk no sugar. This is a naturally sweet coffee. Its not the most complex coffee I've had but its the best all day cup for Fall I could want.