Here at RhoadsRoast Coffees, we get numerous requests every day for ground coffee and inasmuch as we suggest whole beans all the time, many people still want us to grind their coffee selection. With this in mind, allow us to explain why we prefer wholes beans every time.
DID YOU KNOW...???
Ground roasted beans lose their optimal flavor in about 2 days and last a maximum of 11-12 days. While whole roasted beans lose their optimal flavor in about 3-4 weeks and last up to 8+ weeks when stored properly. What is proper storage for roasted coffee beans you ask? Coffee beans must be allowed to breathe 36-48 hours after roasting in order for the CO2 to fully expel. Transit times from us to our customers typically is 2 days so when coffee beans are received, the beans should be settled. However, to be sure, we also recommend that the bag be opened immediately and allow the beans to breath 3-4 hours at room temperature. Then store within an air-tight, burp-able container, away from light and moisture, and not in the refrigerator or freezer. Store your coffee beans in a dark pantry or cupboard at room temperature, grind as needed, and these will last for you up to 8+ weeks.
DID YOU ALSO KNOW...??
If your coffee wasn't roasted just before you purchased it, chances are, it isn't fresh. The difference in flavor between fresh coffee and stale coffee is not subtle. Did you know that without fresh coffee, your espresso machine will have a hard time producing that thick crema you are trying so hard to achieve? Drip, French Press, Vacuum or espresso - every brewing method will produce better results with fresh coffee and this is why we custom roast to every order daily. Or, try purchasing our carefully selected green beans and roast at home. When home roasting, remember that the lighter roasts have the greater caffeine content because the caffeine molecule is more evident and not roasted down; if you enjoy tasting the roast level vs. the beans nuances, then light roast is a very nice alternative in cupping. Also, medium roasts have greater flavor nuances and darker roast have a richer body in the cup.
Thanks for reading,
The Coffee Team @ RhoadsRoast Coffees