My wife doesn't really drink a coffee but she insists that I only drink rainforest Alliance certified coffee. I used to be quite the coffee snob managing a snooty shop here in Portland. I strive to buy the good stuff but with the Frog restriction I've been drinking nothing but Bulletproof for the past few years. Bulletproof is pretty good coffee. It's big beautiful consistently roasted beans that the market favors. These beans are light roast and visually lighter though very close. Their flavor is balanced. Not super fruity not super acidic. It smells a little like grapefruit when you grind it but that doesn't linger much. I will probably buy this until this website offers more light roast rainforest Alliance coffee for me to try. This is better coffee than bulletproof in my opinion though neither would qualify as complex. Balanced. You can definitely drink this.